Sara J. Marsden
has been researching and writing about death care culture and the funeral
industry for the last five years. Compelled by personal exposure
to an aspect of life that most of us choose not to reflect upon until we
are suddenly faced with dealing with it.
an academic background in Cultural Studies, Sara became intrigued with
our cultural death care rituals, and how the death care industry was on
the epoch of change. Having served as a Training Adviser within the
FMCG sector, an adult instructor within the Lifelong Learning sector and
a Business Consultant, Sara combines a wealth of experience and skills.
Working alongside funeral professionals, this feeds her passion to interrogate
the funeral industry, and help educate people about end-of-life choices
and how to be better prepared.
is something most of us do not openly talk about. The customs and
rituals that surround the end-of-life process are as integral to our culture
as many other life events, yet somehow it is a ‘taboo’ subject in our society.
I believe that by observing, analyzing and interrogating how the death
care industry operates within our culture, positions me to be able to provide
qualitative consumer guidance. By reporting on the cultural shifts
in the funeral industry, and continuing to write articles that help people
make informed decision about death care, we can hopefully de-mystify the
whole death care process.”