US Funeral Homes Adapting to
Host Weddings and Other Life Celebration Events
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It may not be the ideal
venue for all, but funeral homes are now moving into the market as event
venues. Many funeral chapels in the United States are now being rented
out to host weddings, and at a lesser cost than the same service in traditional
wedding chapels. |
This greater opportunity
for funeral businesses to gain additional revenue is being seized by those
that have the capacity to do so. Many average small funeral homes
may only conduct 3 – 5 funerals a week, which leaves their chapel unused
for significant periods. Those that already have the facilities to
offer banqueting are extending their services to weddings, school proms,
birthday and anniversary parties. Even funeral homes without extensive
chapel or banqueting facilities, are now commissioning the additional building
of life celebration centers in order to expand their business.
The Floreses’ wedding in
December illustrated this trend - they married at the Community Center
at Washington Park East Cemetery in Indianapolis’ Far Eastside. With
a casket showroom down the hall that and 100,000 gravestones outside in
the 60 acre cemetery, the couple still described their setting as “breath-taking”.
Indeed many funeral facilities
are elaborate, ornate and extensive places with marble floors, polished
wood and impressive flower arrangements.
Flanner and Buchanan Funeral
Homes opened their Community Life Center at Washington Park East Cemetery
in 2001. It initially had a slow start with only 10 weddings per
year, for 2011 they have 99 weddings planned in already with nearly every
Friday, Saturday and Sunday booked.
A branch of the National
Association for Funerals Directors (NAFD) recently surveyed members and
found that around 10% were opening their funeral facilities to the wider
community to host events.
James Olson, who owns a funeral
home in Sheboygan, Wisconsin and is a member of the NAFD claims that this
growing trend is as much to do with traditional wedding facilities closing
down, as funeral homes simply moving into a new market. "A lot of (traditional
wedding facilities) are shutting down because of the economy, while we
(funeral homes) aren't going anywhere," he said. "In our community, two
banquet halls closed because of the economy."
As well as offering elaborate
facilities at a fraction of the cost, many funeral homes have more availability
of dates to accommodate a planned wedding, whereas popular wedding venues
may be booked years in advance.
Whereas the Floreses’ chose
to host their wedding indoors at the Community Life Center at Washington
Park East Cemetery, a backdrop of gravestones was not an important aspect
of their service. However, the Community Center do host outdoor services
in a courtyard and have had couples who have chosen to get married near
to where family are buried.
So it is not probably everyone’s
choice, and some family may find it a little ‘spooky’, but certainly the
utilization of funeral chapels and life celebration centers is likely to
become a feature of the changing face of the celebration culture with the
U.S.
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