|In the United
States there is a rich cultural heritage of black owned and operated funeral
homes. Indeed black funeral parlors were some of the first businesses
to be set up by African-Americans after the abolition of slavery.
How do you locate an African-American
owned and operated funeral home?
Often at US Funerals Online
we see searches come in for a “black funeral home in city”, which demonstrates
how there definitely is still some aspect of segregation in cultural rituals
and the ritual of death care is no different.
The question is, how does
one either promote being a ‘black’ funeral home, or locate one, in an era
when mentioning ‘black’ is not PC? Many African-American owned and
operated funeral homes will openly acknowledge that they are a “black funeral
home”, and obviously there are certain areas in the United States where
it is expected that black funeral homes operate.
But for those who need to
communicate this message implicitly to their customers, how is it easily
conveyed? It is usually fairly easy to identify Jewish funeral homes
as the Star of David acts symbolically. In the age of image saturation,
a visual cue is a key means by which many black funeral homes clearly communicate
their cultural heritage.
The death care industry is
still one that operates distinctly on a word-of-mouth basis. Families
seek out the funeral home that has served their family over time, or people
refer a funeral home to the recently bereaved. Unfortunately not
everyone has the benefit of having a ‘family’ funeral home, or people are
choosing to shop around more, being more concerning about funeral costs.
If you are looking to locate
a ‘black’ funeral home then the Internet is a great means by which to conduct
your research. These days’ funeral homes with web sites frequently
employ photographs of their owners and staff to communicate their African-American
There is also a national
association of funeral directors that is specifically comprised of African-American
funeral homes. The National Funeral Directors & Morticians Association
(NFD&MA) is based in Georgia and has been in existence since 1924.
The NFD&MA has chapters across the U.S, Caribbean and South Africa.
If you require more information
about funeral homes in the NFD&MA, they can be contacted at:
National Funeral Directors
& Morticians Association, Inc.
6290 Shannon Parkway
||Expert Author: Sara
Sara is the Editor in Chief
for US Funerals Online and has been researching and writing about the death
care industry in the US for the last 5 years.
Last Revised: 03/05/2013